Why Corgi Butts Are the BEST Writing Inspiration

Corgi derrieres are the best inspiration for daily life AND great copywriting.

This is science: Upon seeing a corgi from behind, your brain releases dopamine. Serotonin. All the happy hormones.

There are even more, super sensical reasons corgi butts inspire copywriting and content writing.

Here they are. 

corgi-butt-giphy-why-writing-inspiration-copywriting-tips

 

Surprise and delight.

When you turn a corner and see a corgi derriere pattering along, you feel joy. Happiness.

Your brand’s copy should surprise and delight your target audience just like a corgi butt. Make them go, “Wow, I didn’t realize how much I needed that in my day, but I really do.”

 

Trim the fluff.

Yes, a fluffy corgi is delightful. However, most are kept nice and trim.

Your copy should be the same way. Only use words you need. Trim the fluff. That metaphorical corgi fur.

*Image credit goes to Rbrn

*Image credit goes to Rbrn

 

Create anticipation.

When you see a corgi butt, you know what must be on the other end :

Yes, a corgi face.

Instantly, your mind becomes eager.

It anticipates the moment the corgi will turn around and give that sweet corgi smile: The moment all sadness is gone from the world. 

Good copy should deliver such anticipation. 

Imagine this:

  • Your copy's initial hook entices your your reader, just like a corgi butt.
  • Your reader stays excited for what's to come. (Anticipation) 
  • The rest of the copy hits them with something else great. More information. More value.

 

Create community.

Corgi butts bring people together. 

For example, there are: 

  • Corgi Meet Ups across the globe. 
  • Instagram accounts devoted to Corgi butts.
  • Youtube videos about corgis twerking, such at this one 2.76+ million users have liked. 

Corgi butts foster community.

Your brand's copy can create a tribe, too.

  • Whether you’re an accountant serving small business owners
  • A CRM platform that serves creatives AND brings them together (Like the magnificent Dubsado)

Speak to your target market specifically. It'll draw like-minded individuals and, hey, that organically builds community. 

 

For Extra Inspiration: Here Are More Copywriting Tips

At this moment, you are probably stunned. Why are more people not using corgi derrieres for daily inspiration??

It’s a shock, I know.

Maybe you need other types of inspiration though. Don’t worry; I have you covered.

Check out How to Write Copy that Sells Like Avocado Toast

 

Connect with a Copywriter (and Corgi Lover)

Want to chat more about copywriting - or a love of corgis? Either way, hit me up.

For real, if you have a favorite corgi video, pic or GIF - PLEASE SHARE IT. (By email or comments below.) 

Source: https://www.instagram.com/lacorgi/