I HAVE TO CONFESS
SOMETHING:
I am… ME
The About Me page trips people up because everyone has a labyrinth of stories and personality traits.
I get what it's like to feel scattered & suppressed.
It was 6th grade when I began to tone myself down.
I gradually grew up and into greater fear of others’ opinions. I boxed myself up, little by little.
By my mid-20s, the most important parts of me were deeply suppressed, trapped under a bubble of formal language, worry of bullying and fear of judgement. Finally, my self-doubt snapped like a pissed-off twig.
the truth is…
My personality finally got tired of feeling hidden.
I decided to screw the comfort of conformity.
After years of being a copywriter for anyone who’d Paypal me…
After years of trying to sound “serious”, afraid people wouldn’t respect the me that gets sassy and upset and devastated and feisty…
My soul could no longer take the cloak of invisibility I draped over it.
I came out of the “me” closet to share ALL of truths and quirks.
The results were astounding.
the reality is…
I am not just a happy goal-getter who sips cold brew. I am more than a non-meat-eater from California who rallies women or shows clients how to write emails and sales pages that make ‘em big money.
truth #1
I am a deep-feeling writer and a tequila-lover who dances hip hop till 2 am.
truth #2
I adore vampire black lipstick AND pastel pink cafes.
truth #3
I am a yogi AND a Christian.
truth #4
I believe in the power of prayer and fighting for equal rights for all humans.
LIKE YOU, I’M A LIVING JUXTAPOSITION.
For years, sharing all of the “atypical” statements above would have rattled me to my core.
I would have been afraid to be called a hypocrite or have someone think I’m judging them for not sharing the same values or preferences.
As an entrepreneur especially, I tried to be formal “on brand” to be taken seriously by clients.
I didn’t want to seem “all over the place”. I feared burning my business into the low-paying ground.
The opposite is true: When we come out as ourselves, the possibilities finally open up.
Once I wrote a website and emails that showed the real me, I gradually expanded and:
Went from low hourly rates to $3,500 a day
HAD A WAITLIST OF DREAM CLIENTS
Got into outlets like Forbes
Everyone has a web of unique facets, and I KNOW that includes you.
This is why I am so f***ing passionate about writing.
The more you begin to write as the real you, you grant the words that are not only freedom for yourself but for the life and business filled with dream clients.
Ready to take courageous action and change lives by being your true, full self?
Let’s play a game…
Truth and Dare, Allison edition
Truth
Before copywriting. I:
Dare
After 10 years in San Diego *With NO notice*
I packed up my life and moved to NYC.
Without telling almost anyone.
And kept it in my college apartment for 8 months.