The Danger Of Humor & Following Passions w/ Rob Marsh
Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He’s a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man’s LEGIT-ness.
You’ll discover:
*How he picked his niche
*The #1 factor Rob sees with people able to grow quickly (and NOT struggle with getting the right clients)
*The problem with too many people leaning on humor (+ what to do for personality instead)
*Why Rob says to be careful of pursuing work based on your “passions”
*A company that does a fantastic job of connecting with clients based on everyday needs
*What it was like to co-found a second company and how he & (costume-wearing) Kira developed a voice together for one brand
*The best time to go from “having a business” to do the branding
*Who Rob deems as “true brands with bite”
*Why to avoid “mind-blowing” names and go for more straight-forward titles
FOR MORE, GO TO:
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The Copywriter Club Website: thecopywriterclub.com
Rob’s Website Brandstory: brandstoryonline.com
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