You know good copy and content are critical for business growth, but writing is another task you don’t have time for. 

That's where I step in.

As a brand-centric copywriter and content writer, I develop the words that simplify and sell your business. These specialities include, but are not limited to: 

  • Website Copy
  • About Me Copy
  • E-blasts & Newsletters
  • Blogs, Articles & Press Releases
  • Scripts (i.e. for Brand Videos)

The Core Outline of My Copywriting Process

I serve businesses by crafting words that hone each brand, speak to dream clients and sell more. 

Here's how.

1. I ask what writing you want help with. 

It goes beyond the writing itself.
I ask about your short and long term goals. Who your ideal client is. 

2. I'll walk you through my ideas and honed process. Ask, "How does that sound?"

3. After a proposal and agreed upon terms, I get to work. 

And you get to focus on tasks you do best. 

Why You Should Care About Copywriting and Content Writing

Copywriting hones who and what you are. Copy puts your value into words. 

It clarifies: 

  • What you offer
  • Who you serve
  • What problem you solve

People are less inclined to buy when they don't understand what they're getting. I deliver concise, brand-centric copy that highlights your value, drives your messaging home - and speaks to dream clients.
 

Now, for content writing. When it comes to content marketing (i.e. blogs, videos, social media posts), there are stats to back up its importance. 

  • B2B marketers with blogs experience 67% more leads than those that do not. (Source)

  • 72% of marketers from around the world cite relevant content creation as being the most effective SEO tactic (Source).

  • Websites with blogs, on average, have 434% more indexed pages. (Source)

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Content writing takes time, practice and a great grasp of psychology. 

By hiring a writer with experience, you can trust it'll be done right - and fast. 

It’s the same reason many of us invest in accountants and electricians; it would take too much effort to try learning and executing what they can do more efficiently. That's time that could be spent better elsewhere. The tasks you excel at. The To Do list items only you can manage. 

To learn about the specific writing services I specialize in, head to my Copywriting and Content Writing Services.

How to Hire a Copywriter to Capture Your Brand Voice

It can feel scary to allow another human to write your copy. It feels so personal, doesn't it? 

Good news:

I'm a copywriter with years of experience and an innate ability to capture others' voices. I've worked with a long list of clients with a diverse array of voices, goals and industries. 

Accountants. Financial firms. Real estate firms and agents.

Pilates studios. Restaurants. Fashion stylists.

Law firms. Non-profits. Health & wellness companies.

(To name a few.)

Client feedback has continually applauded the ability to capture a business, brand or person.

I do not write words to sound like me; the words are created to sound like YOU and address your target audience. 

Crafting copy and content that's unique to your brand is what drives me to jump out of bed everyday.

Truly though - I can’t remember the last time I hit the snooze button.

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Find Out: Is it the Right Fit for Copywriting Collaboration? 

Let's see if I'm the right copywriter to tackle your needs. 

No pressure. No obligation. 

Here's the next steps in my copywriting process:

  • I get to know you, your business and its goals . (I'll send a questionnaire that takes less than 3 minutes.) 
  • Then, you will receive a proposal for how I'll tackle the project. 
  • Once everyone approves, I send over a virtual contract. We both e-sign.
  • I get started! 

Send a message with your name, the business and what writing you need. Contact Allison about content and copywriting

How Can I Help With Your Business' Content Needs?

Alright y'all.

Let's get this important task taken off your plate.