Want to say the thing, express the thing that has people go, “WOW, THEY GET ME”?!
Ideas are about to pour out like a waterfall made of mocha.
You have the overall vision.
You could bust out a notebook or Google doc packed with the goals & details.
If given enough time, you can explain what you’re doing, sharing or “trying to say”. But...
You know people aren’t hooked by a 10 minute run through OF perks, benefits and “outcomes”.
That’s why I host a 1:1 catered service that serves up action-packed, custom concepts rather than a 100-count box of croissants or cardboard cartons of coffee. Because you don’t need more brainstorming. You need a powerhouse encounter of ideation, creative ignition and getting fresh out the dang kitchen.
I am not the traditional BRANDING OR CAMPAIGN CONSULTANT.
And I know conventional isn’t your thing either.
BECAUSE WHAT YOU’RE BIRTHING IS EPIC. I HAVE A SNEAKING SUSPICION THAT IF IT’S…
A podcast
An event or experience
New offer or service
New program or course
New company or brand
Product
Campaign or Speaker Series
The truth is staring you in the face like an alpaca who sees your hand is full of pellets.
People aren’t obsessed with a 10,000 word sales page.
What people are hooked into is a feeling.
Humans are drawn to what makes them feel seen. YOU KNOW, IN THEIR SOUL.
Cheerios doesn’t load commercials with ingredient lists. Cheerios declares: Lower Your Cholesterol.
Nike doesn’t give paragraphs on how each shoelace is made. Nike says: Just Do It.
While there are countless things to say about LGBTQ+ history, justice and more, what’s celebrated every year is shouted out to the world with what is so much more than 1 word, what it represents: PRIDE.
Nickelodeon had slime. The simple campaign of drenching people in green swamp goo. Nom. Nom.
There’s a reason top performing brands have a term we tend to pair with politics:
CAMPAIGNS.
When I was a copywriter teaching copywriters, my program was hyper-intentionally rooted in 1 theme: Unchained.
The Unchained Copywriter determined all the tone, writing, imagery, and branding. Metal links breaking apart on ads and slides. Language around “Stopped being chained to the damn desk” and ripping off the handcuffs to low hourly rates.
And you know what? That emotion, that feeling, that theme resonated even when they didn’t know everything inside the program. Even to brand new leads.
It is so hard to write or market if you don’t know the underlying, specific heartbeat for your VISION.
That’s where I make like a penguin on an iceberg and dive in.
You get to come into a safe sanctuary of ideation. Simply pour out your ideas and vision. What you want to say. What you want people to know.
Even if you or your team feel scattered, like there’s too much to “fit in” or think “everything's been done already”,
HERE. WE. GO.
I’ll step in, dig in with nuanced, deeply-strategic questions - and sweet mercy, as I unleash with you, you’re going to walk out with more creative and strategic steps than a brainstorm with 13 Venti Starbucks Americanos.
But feeling less wonky, because yes, that’s a startling amount of coffee.
There are two ways to work together.
Creative Gush
The 48 Hour Encounter
Creative Waterfall
The 1 Month Powerhouse
IN AN APPLICATION RIVALED IN FUN ONLY BY A VEGAN TEA PARTY WITH REESE WITHERSPOON AND TIFFANY HADDISH….
THE CREATIVE GUSH
The logistics:
90 minute session
48 hours of follow up Creative Consultant support via Voxer (walkie talkie app)
This is great for:
A new podcast: We’ll work on the name, tagline and visual aesthetics
A single video series
Social media campaign: Have a launch in 3 months and don’t know how to market, say, do till then? Mmm LEGGO. LET US GO.
The foundations of a new brand: i.e. The name, Essential How Tos for how to say what you do, why to work with you
How to present a new program, service or offer: How to pitch it, how it fits with your other offers i.e. “I want to do day rates but how do I do so without making my other offers sound…”
This is typically perfect if:
Are a solopreneur, 2-person team or have some support, like part time VA
Have bought the URL, told people about your idea but are having trouble with the big picture pieces to move forward
*Currently accepting beta spots, at a limited, discount rate*
THE CREATIVE waterfall
The logistics:
1 MONTH EXPERIENCE with ongoing Creative Consulting support all month, including sending materials, pages and creative documents for review & feedback
3 sessions: The Kick Off (WEEK 1), The Middle Moment, The Finale (WEEK 4)
This is great if you:
Are launching a big, new or revamped program - and crave support with multiple aspects (i.e. the name, marketing concepts, brand and imagery consulting)
Starting a new brand or company and know 1 session isn’t going to cut all the big picture branding and vision you need to march forward decisively
This is typically perfect if:
Want someone to step in on a deep level creatively AND strategically - working with you and giving deep, robust time to deeply collaborate & communicate.
You have multiple pieces to work through cohesively: Like ideating marketing videos for a book launch, helping actually map out the scenes and what to shoot, walking through how to edit and market them
Investment: Given promptly after your application is accepted!
*Currently accepting beta spots, at a discounted rate*
**It is application only. This ensures it’s absolutely aligned, and you’re in the right stage of your endeavor for me to step in with maximum impact.
And DAYUM, that could damn well be you. So…
READY TO CREATIVE GUSH ALL OVER THE DANG PLACE? ;)
How It Works
What if I don’t know exactly what I need from you?
That’s okay! I ask more about this in the application. I’ll be honest - That’s a huge part of what I do. Most people come to me asking for one thing, and then, working with me, realizing what they ACTUALLY need. They just know they feel scattered and like it takes 10 minutes to expain themselves and like there are 45 things to talk about in too little time.
So I have you covered. Applying, you’ll see what I mean. ;)
What do you look for in applications? Why is it apply-first?
If I’m available, I can typically tell very quickly from the application if it’s a great fit for your project’s timing and stage! This is not about who is “good enough” or at a certain point of “success”. Not at all. What I am looking for is:
You are rooted enough in what you are offering and doing, that I can come in and truly focus on the naming, packaging, presentation and branding - NOT honing the actual offer, product or item.
You are ready to get bold. I am known for getting different, getting “weird”.
Not everyone will like the brands and campaigns I ideate and collaborate with. I’m NOT a fit for anyone who says:
“I don’t want to step on any toes.”
“This can really help everyone though.”
That is absolutely okay to feel that way. But that’s not the style I dive into with my VIP Creative Consulting clients.
I’ll pitch whatever comes to mind - digging into my experience in video commercial production, agencies, being behind the scenes on eye-turning creative stunts and many multi-million-dollar launches.
Like when I launched The Unchained Copywriter? My bonus wasn’t a training or PDF or discount like anything else I’d seen online. Instead? My bonus was a rumpus experience I called: A Writing Rave. Where I got us in a party room on Zoom. I wore fake colored hair, broadcast disco lights and blasted techno party music - while we all chose 1 thing to cowork on while dance-typing to EDM tracks. While coworking, I cheered people on in the chat and then shot out silly string at the camera.
People told me the Writing Rave got them over the edge to join.
I don’t think a PDF would’ve. Just sayin.You are truly ready for hard-hitting, high-level consulting support - for someone to come in, ask questions and bring forward concepts, ideas and specific strategic structure unlike anything you’ve probably ever considered before. This isn’t a place for people who want help but also know how they want to play it already. Especially if that’s playing it safe.
Because I will challenge with new ideas.
I will push back and forth in the most loving see saw way when I see what else is possible - and that includes your voice coming in and your words bouncing off mine. That is why this is consulting with me, not hiring me.
I am here to bounce with you and amplify what you want to say.
Do I get to have a call with you beforehand?
Rather than a “sales call”, if your application gets a fist pump, we can Voxer voice memo to talk further. Ask questions. See if it’s a good fit for you.
This is NOT going into detail on your project or campaign, that’ll happen in our process. The Voxers are to see if our work together is the prime choice. :)
When we get to the consulting itself, it’s a 90 minute LIVE all with the Creative Gush and 3 calls (90 minutes, 60 minutes & 60 minutes) for the Creative Waterfall.
Know this: Once I am in, I am FREAKING in.
I’ll be giving you every damn thing I’ve got in these calls. When I gear up for the call and have the week or month of Voxer support, I’m taking in what’s around me - the articles I read, that things I see, and seeing what applies to my clients.
Because when I support, I support fiercely.
It’s why I do only take a very limited number of clients. You’ll have my deepest sincerity, heart and attention in our time together.